MJ Viederman @TRU2U_MJ
Change-maker, Brand-builder, Doer, Optimist and Believer in good. Founder of TRU2U, a social impact branding approach that reimagines what matters for brands. tru2u.co Washington, DC Joined May 2010-
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The Great Resignation and Reckoning with our Values tru2u.co/whats-tru/2021…
TRU advice- @ANNELAMOTT tells us that flirting - with the old, the unseen, is an act of service. Seek someone who needs eye contact, a smile or a compliment- go for it. It’s just what you need.
TRU feeling mentors- To all of the Uncle Marvins in the world who listen with love, compassion and understanding, we are grateful. @marcbrackett ‘s book #permissiontofeel is proof that emotions are alive and so is love.
TRU patriarchy- having a bunch of powerful men decide to alienate the few remaining Catholics who believe that choice and faith are not mutually exclusive. #catholicsforchoice #whatwouldjesusdo
TRU patriarchy- having a bunch of powerful men decide to alienate the few remaining Catholics who believe that choice and faith are not mutually exclusive. #catholicsforchoice #whatwouldjesusdo
TRU insight- @hanaschank’s moving piece about traumatic brain injury says much more about slowing down our lives and their meaning than any meditation app ad possibly could. I didn’t know her writing before, but I certainly want more.
TRU-vocation - I extract the truth about why people do good. I am so glad I get to do it using colored markers, post its and snacks.
TRU heroines - Sometimes, it just has to be the moms who get it done - in this case, starting with the mom-scientists. The Moms Who Are Battling Climate Change newyorker.com/news/news-desk… via @NewYorker
The right time, the right place, the right idea. #biochar #carbonsolution #Maine #foreststewardship
We are in the business of truth whispering. tru2u.co/whats-tru/2021…
TRU joy - Can you imagine anything more fun than having @sesamestreet friends on your glasses? congrats to @DRKFoundation, @TheEYElliance and @PairEyewear for making the world come into focus for kids in need of glasses. #socialentrepreneurs #brandswithvision
TRU joy - Can you imagine anything more fun than having @sesamestreet friends on your glasses? congrats to @DRKFoundation, @TheEYElliance and @PairEyewear for making the world come into focus for kids in need of glasses. #socialentrepreneurs #brandswithvision
TRU revolutionary- this story follows one woman’s quest to map, inform and reform how the Vatican can be a true steward for the social and environmental justice change so desperately needed. #goodlands #catholicworker #spiritualitywithpurpose
TRU revolutionary- this story follows one woman’s quest to map, inform and reform how the Vatican can be a true steward for the social and environmental justice change so desperately needed. #goodlands #catholicworker #spiritualitywithpurpose
We Lost Our Underwear, but Not Our Shirt. tru2u.co/whats-tru/2021…
TRUnarcissism - How can people seriously be so selfish? Thank you, @DrKarb for all you do. Today, and everyday.
Disrupting the Agency of Record tru2u.co/whats-tru/2020…
TRU message in troubled times. My new site and approach to using communications for impact. #commsforgood #TruthMatters #communicatingwhatmatters tru2u.co
TRU grit - those who say construction work is ‘dirty, dead-end and dangerous’ are those who are clueless to the innovative changes and opportunities for today’s young entrepreneurs. Skilled trades are great careers. #webuildtalent #wearegenerationt
TRU grit - those who say construction work is ‘dirty, dead-end and dangerous’ are those who are clueless to the innovative changes and opportunities for today’s young entrepreneurs. Skilled trades are great careers. #webuildtalent #wearegenerationt
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@thehill Excommunicate each and every priest that covered up / overlooked all of the sexual abuse within the church, then tax the churches….Every one of them.
Some personal news: I'm taking on a new role on the @washingtonpost climate and environment team, editing some of the most important stories on the planet with the best possible set of colleagues one can imagine. washingtonpost.com/pr/2021/08/17/…
Wishing President Jimmy Carter and First Lady Rosalynn Carter a very happy 75th anniversary! 📷: @CarterLibrary
🍞 Using her loaf 🍞 #yorkshire #breakfast #toast #hens #pony
high speed rail = less carbon emissions high speed rail = jobs high speed rail = long term economic growth high speed rail = less stressful commutes
He woke up this morning, held up his phone and said, “Maybe I should share these?” No maybe about it, love. We must remember.
This is the first time I’m sharing my photos from January 6th. I took these exactly six months ago - the morning after the insurrection. This is what I saw in the Capitol.
Re: the @USCCB: "The Eucharist, although it is the fullness of sacramental life, is not a prize for the perfect but a powerful medicine and nourishment for the weak. These convictions have pastoral consequences that we are called to consider with prudence and boldness...."
Discrimination is not a Catholic value.
Backstage with the boys… #InTheHeightsMovie #OutNOW #MakeitaFact
Study: Stimulus checks "significantly improved Americans’ ability to buy food and pay household bills and reduced anxiety and depression, with the largest benefits going to the poorest households and those with children." nytimes.com/2021/06/02/us/…
This took guts. Thank you for not staying silent, Paxton. dmagazine.com/frontburner/20…
NEW: Dr. Eric Lander tells @RNS' @jackmjenkins why he chose a 500-year old Jewish text for his swearing in ceremony: “Being able to care for the afflicted, help people avoid illness, recover from the illness—this is an element of repairing the world." religionnews.com/2021/06/02/whi…
Serving your country takes many forms. Under @POTUS' Civilian Climate Corps, it will include building resilient communities and advancing environmental justice across the country.
I’m so excited to share this news. I’m now a columnist for USA Today and its network. New job, same face. usatoday.com/story/opinion/…
Energy Secretary Jennifer Granholm heads to the Hill this week to make the case for increased funding for clean energy innovation politi.co/2RoIUjy
Structural racism is a public health issue, and it’s led to a crisis in Black maternal mortality. That is shameful. #BlackMaternalHealthWeek is a chance for us to commit to tackling this crisis head on. essence.com/feature/sen-el…